Lex Pott – collaboration Previous Project (p) Hérès - Creative Director Next Project (n) JM.Wilmotte - collaboration Creating a unique work To showcase La Cornue’s display at the Milan Furniture Show, MKGB proposed a unique and exceptional product design. A collaboration with an artist and designer is required. MKGB has found Lex Pott, a young Dutch designer famous for his experiments with metal, who did turn the Château range into an exceptional and eccentric piece of oxidized brass. The entire project, from design to advertising, will be managed by MKGB. CLIENT : La Cornue MISSION : Head of communication INTERVENTION : Conception of the product Choice of the artist Production management Conception, writing and graphic design of communication tools Brochure, press release Key visual, advertisement campaign Conception of the booth with collaboration of an architect and set designers Press relations BOOTH AT EUROCUCCINA SHOW, MILAN PRESS RELEASE ADVERTISEMENT CAMPAIGN Wallpaper, Le Monde d’Hermès, Féau, Christie’s International, Elle Deco INTERVIEW WITH LEX POTT