Nanimarquina – brand book

Redefine a brand territory for new marketing actions.

After a management change at Nanimarquina, MKGB and Maïte Felices were tasked with designing a new positioning for this legendary brand to go with the new product lines. An in-depth study of its values, missions and messages resulted in the creation of a brand platform.

CLIENT :

Nanimarquina

SERVICE :

Consulting

INTERVENTION :

Strategy of positioning

Analyse of problematic and positioning