La Cornue – world launch

Establish a luxury brand with a younger generation

In 2015, La Cornue designed the “1908” range to reach a younger, more urban target, the same people who frequent local neo-bistros, browse Instagram and flick though the latest Fooding guide to find their weekend gourmet destinations.

MKGB’s mission was to position the new product with this younger target using their language, imagery and references. I invented and designed the concept for the launch of this range in the trendiest spots on the planet, with the help of famous young chefs. This led to a year-long tour and excellent press coverage.

CLIENT :

La Cornue

SERVICE :

Head of communication

INTERVENTION :

  • Creation of key visual
  • Writing of press release
  • Management of press agencies over the world
  • Conception and organisation of launches
  • Product placement
  • Public relations

Le Fooding party at Cirque d’hiver, Paris

le fooding paris french kitchen

Worldwide launch

Launch in partnership with young talented chefs: Bertrand Grébaut (Septime, Paris), Andreas Viestad (Oslo), Valentine Warner (Londres), Zum Goldenen Kalb (Munich), Tim Teck (Bruxelles), Mauro Panebianco (Cantinetta Antorini, Moscou), Jonathan Waxman (New York), Aqua & Food (Milan).

03-mkgb-lacornue-french-kitchen
04-mkgb-lacornue-septime
10-mkgb-lacornue-french-kitchen
mkgb_lacornue_french_kitchen_10
mkgb_lacornue_french_kitchen_26
06-mkgb-lacornue-french-kitchen

Press image