identité visuelle et graphique de marque

Create visual and graphic identity of the brand

Founded by Alison Ross and Ian Benton, an Anglo-American couple who fell in love with France and Paris, La Chambre Paris is a brand of high-end linen sold online combining great quality and affordable prices, eco-friendly trade and French chic : lachambreparis.com

La Chambre entrusted us with the creation of their global branding.  We worked closely with the founders on storytelling, visual identity, web design and artistic direction of photos to position the brand in a competitive e-commerce market.

Brand identity
We drew our inspiration from French traditional white linen with its   characteristic red line. The double red line is used as a leitmotif on  in the entire visual identity of the brand.

Design of the e-shop
Create envy, and leave the sanitized aspects related to the constraints of e-commerce. We have given much attention to the images of atmosphere and the graphic territory of the brand while responding to the constraints of e-commerce.

Photography & Art direction
We have taken particular care in the design and production of photos to translate the quality and feel of the textile on screen, to meet the constraints of the e-shop and show the intrinsic qualities of the products and the positioning top of the line.

The customer experience
As La Chambre is a brand exclusively sold online, Alison and Ian attach great importance to the quality of the packaging and the presentation of the products when receiving the purchases.

CLIENT

La Chambre Paris

MISSION

Creation of visual & graphic identity of the brand

INTERVENTION

Positioning
Naming, brand platform
Creation of the visual and graphic universe
Logo, visual identity
Print & digital
Packaging
Customer experience
Photo & Art direction
Photo production
E-shop web design

identité visuelle et graphique de marque
identité visuelle et graphique de marque

ART DIRECTION

We have taken particular care in the design and production of photos to translate the quality and feel of the textile on screen, to meet the constraints of the e-shop and show the intrinsic qualities of the products and the positioning top of the line.

Simplicity and sophisticated nonchalance

identité visuelle et graphique de marque

To dive into bed

identité visuelle et graphique de marque
identité visuelle et graphique de marque

E-SHOP

Create envy, and leave the sanitized aspects related to the constraints of e-commerce. We have given much attention to the images of atmosphere and the graphic territory of the brand while responding to the constraints of e-commerce.

Inspiring customer experience

identité visuelle et graphique de marque
identité visuelle et graphique de marque
identité visuelle et graphique de marque
identité visuelle et graphique de marque

PACKSHOT

To give a graphic yet comprehensive shape to sale products.

The art of presenting products

identité visuelle et graphique de marque
identité visuelle et graphique de marque

The customer experience

As La Chambre is a brand exclusively sold online, Alison and Ian attach great importance to the quality of the packaging and the presentation of the products when receiving the purchases.

Attention to detail and small touches

identité visuelle et graphique de marque

To go beyond the product : intimate paintings for letter’s cards.

Toulouse Lautrec in La Chambre

identité visuelle et graphique de marque

CORPORATE COMMUNICATION

Each element of stationary is considered as a vector of brand marketing. Each element should be treated in details.

Each communication medium is a vector of marketing

identité visuelle et graphique de marque
identité visuelle et graphique de marque

Delicacy and the “magic touch”

identité visuelle et graphique de marque
identité visuelle et graphique de marque

It’s our biggest pleasure to have a happy client

identité visuelle et graphique de marque