La Cornue – world launch

Create an unexpected event for a press launch

For the global launch of a new cooking patent by La Cornue, a concept was required which would make this technical product appealing and interesting. MKGB designed an event at La Cornue’s workshops where journalists from all over the world watched the manufacture of the legendary ranges whilst enjoying a magnificent lunch that had been cooked in front of them.

MKGB created as well all the PR tools, from key press images to retailer leaflets.

CLIENT :

La Cornue

SERVICE :

Head of communication

Intervention :

  • Conception of all communication tools
  • Realization of key visual
  • Conception and writing of leaflet
  • Conception and organisation of press launch

Advertisement campaign

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Press launch 

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Leaflet