La Cornue – Creative Director

CREATIVE DIRECTOR OF THE HOUSE 

For five years I created and managed the worldwide image and PR department for La Cornue, a benchmark for excellence in the world of gastronomy. Managing the company’s French heritage and its representation throughout the world were the objectives of my mission as was the development of contemporary products for a new audience.

Drawing up marketing plans and new products, managing press agencies around the world, creating communication tools, launching new products, running events in the retailer network, public relations… I managed these missions and actions all over the world.

MKGB designed with the help of a graphic design studio all the brand’s PR tools: sales offers, sales tools, cooking lessons, invitations, press kits…

The most relevant projects are explained in more detail on other pages on the website.

CLIENT :

  • La Cornue

SERVICE :

  • Creative Director
  • Head of PR

Intervention :

  • Branding
  • Centralization and management of press agencies over the world
  • Conception of communication tools
  • Launch conception and organisation
  • Public relations

ADVERTISEMENT CAMPAIGNS

mkgb direction artistique
mkgb direction artistique

PRESS IMAGES

La Cornue
La Cornue
La Cornue
La Cornue

PUBLIC RELATIONS

Déjeuner privée
Dégustation huile d’olive
Cours de cuisine
Soirée privée La Cornue
Ouverture boutique Paris
Soirée American Express
Diner privé Brésil
Ouverture boutique
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