JM.Wilmotte – collaboration

Launch a traditional brand into a world of design 

The creation of the “La Cornue by Wilmotte” line was a challenge for this manufacturer known for its traditional style. MKGB was consulted to organise a global launch with the press, retailers and customers.

And so, La Cornue attended the Milan Furniture Show for the very first time. MKGB centralised the work of over ten PR agencies for the press international coverage.

A series of events was organised for three years with La Cornue retailers from around the world: Asia, the United States, Russia and Europe, each time collaborating with famous chefs from the host country. In France, a grand evening was organised with Michelin-starred Chef Jean-François Piège for American Express platinum card-holders.

We also collaborated with Head Chef Jean Imbert in his Cinéma Paradiso restaurant which for the occasion was set up in the nave of the Grand Palais in Paris.

MKGB was involved in the conception of all communication tools: press kit, leaflet, video.

CLIENT :

  • La Cornue

SERVICE :

  • Creative Director
  • Head of PR

Intervention :

  • Head of press relations. Centralisation and management of press agencies over the world
  • Conception of communication tools
  • Leaflet
  • Press images
  • Press release
  • Product video
  • Conception and organisation of launches
  • Partnerships
  • Public relations

BROCHURE

FLYER

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Video of the product

by Philippe di Méo and Reso Design Band

Press images

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Launches over the world

In partnership with world famous chefs  : Jérôme Coustillas (La Colline, Moscow), Tom Sellers (Story, London), Jean-François Piège (Piège, Paris), Eyvind Hellstrøm (Bocuse d’Or, Oslo).

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Partnership party with American Express and chef Jean-François Piège

Pop up restaurant by Jean Imbert at cinema Paradiso event at Grand Palais, Paris

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