Bassines – brand launch

Giving a unique look to an everyday object 

The brand new company in French luxury bathrooms, Bassines is looking to position itself in a contemporary design univers. The objectif is having a very high message  : to modernize fine French copperware !

For the launch of the brand in competitive environnement, MKG agency conceive the totality of communication tools. To distinguish the brand, we create a strong visual identity, focusing on main material of bassins – the metal.

We conceive semiological environnement of the brand, as well as all press and corporate textes.

MKGB has signed the creative direction of photographies for web site and press releases, inspired by visual grammar of Instagram. View from above, white marble of Blanc Carrare workshop, as well as beautiful bathroom fittings. A graphic point of view on this incredible collection where we can mix metals endlessly.

The agency MKGB sign artistic direction of invitation card for international launch in Paris during Maison&Objets show. The emblematic shape of metal washbasin is taken here in its elementary state : rectangle and its edge. This graphic outline keeps essentiel elements of the product : its shape, its trap and its embossing stamp. The hot gold printing translate the central concept of the brand that concentrates exclusively on metal washbasins.

All created communication tools  affirm the wish of Bassines brand to be part of contemporary design world.

www.bassines.com

CLIENT :

  • Bassines

SERVICE :

  • International launch of luxury brand

INTERVENTION :

  • Branding
  • Creative direction
  • Writing press release
  • Conception & realization of photographies
  • Graphic design
  • Press relations

INVITATION CARD

graphic design invitation
graphic design invitation
graphic design invitation

PRESS VISUALS

bassines

WEB SITE PHOTOGRAPHIES

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VISUAL IDENTITY INSTAGRAM

instargram design