La Cornue – world launch

Creating an event concept for retailers

With the help of Alexandre Cammas, founder of the Le Fooding guide, La Cornue crated an original collection of 1908 ranges in primary colors. It was an opportunity for the manufacturer to launch a sales operation and event evenings at retailer stores.

MKGB managed the creative side of the entire operation: “dressing” the stores, visuals, invitations.

We also designed event evenings where everything, even the food and drink, was in primary colors. For the occasion, the Paris store exhibited a series of photographs by Martin Bruno, a famous French colourist.

CLIENT :

La Cornue

SERVICE :

Head of communication

Intervention :

  • Artistic Direction
  • Conception of launch
  • Public relations

Key Visual

dessin claire morgan

Concept of event around 3 colors

Launch party

09-mkgb-lacornue-gael-orieux
06-mkgb-lacornue-chef-kitchen
07-mkgb-lacornue-chef-kitchen
08-mkgb-lacornue-chef-kitchen